That age group accounts for around 40% of our customers. Leisure and fun are what we are selling and we provide the means to achieve that through bikes, accessories, apparels and the Harley-Davidson community. In fact, we are not just a motorcycle seller. Most Japanese probably think of HD as being very big, expensive motorcycles, a luxury item. What is the image of Harley-Davidson in Japan?īecause of its long history in Japan, I think the name is well known. Japan Today editor Chris Betros visits Fukumori at Harley-Davidson’s Tokyo office in Shiba to hear more. Born in Osaka, he joined Harley-Davidson in 2000 and became president in January of this year. Heading up the operation in Japan is Toyoki Fukumori. The most popular model in Japan is the Sportster, followed by the Touring and Softail groups. For the last five years, sales have steadily increased with 15,698 bikes being sold in 2008. Harley-Davidson Japan was established in 1989. Japan is no exception, where HD bikes have been imported since 1913. Clubs and events organized by HOGs (Harley Owner Groups) have created a loyal community in many countries. For over 100 years, the large motorcycles - with their distinctive design and customization - have been a fixture on highways. Pricing starts at RM3,500.One of the most iconic symbols of American lifestyle is the Harley-Davidson motorcycle.
Beautiful Machines has developed a brand new establishment under the same roof called “Working Class Heroes” that will feature a number of high-end riding gears such as the aforementioned Ruby Helmets. Those interested to purchase a Ruby Helmet of your own can head over to Riders Garage or Beautiful Machines in Bandar Sunway. All of the fixing elements are made of titanium and aluminium to further fortified the overall helmet. This hand-made custom helmet is the latest line of luxury riding helmets brought over to our shores by Riders Garage and Beautiful Machines.ĭubbed as “the world’s most luxurious and finest helmet”, Ruby Helmets combine functionality, comfort, lightweight and state-of-the-art technology to deliver pioneering products in terms of style and aesthetics.įor the price that you’re paying, you’ll get a shell made with carbon fibre and fibreglass layers for maximum strength and safety together with and high level shock absorbency inner shell. Check out their Facebook page to know more about this momentous project in the works.Ĭoinciding with the showcase of Samurai Choppers was the launch of “Ruby Helmets” from France. The bikes and orders will be handled exclusively by Stronghold Cycles Sdn Bhd as their official dealer here in Malaysia at Gasket Alley, a motoring lifestyle hub located in Section 13, Petaling Jaya once constructed. The Samurai features the latest technology from Japan, and embodies the ‘Zero Style’ in every way.” He also added “The name Samurai has come to define the elegant vintage look, which has the unique style of a beautiful yet functional weapon. Each of our motorcycles is completely handmade, taking several months to complete” said Mr Kondo Yoshimitsu, President of Plot Inc. That also makes the bikes very expensive. “Production is severely limited because of the amount of detail work. With their motto “Beauty and Style, Honours with Precision”, each Samurai Chopper will be a head turner to ride and an honour to own. With Harley Davidson as the basis of the each ZERO Engineering machine (engine and frame), it’s considered more like a premium art of rolling wheels that looks too good to ride. Even their Type-6 model has been featured in one of the Iron Man movies owned by the man himself, Tony Stark. Some of the high profile owners who own a bike made by ZERO engineering are names like Brad Pitt and David Beckham who require no further explanation. Being originally from Japan, the brand now is looking into penetrating even further into the South East Asia market especially here in Malaysia. ZERO Engineering and their Samurai Choppers have been around for 15 years and basically made a name for themselves in Europe, US and Australia where the custom bike scenes are on a constant high. What makes it even more special is that each bike is made to order with endless arrays of choices to make that each motorcycle a one of a kind. The firm behind the gorgeous and fully customised “Samurai Choppers” displayed three of its wonderful creations at the gallery yesterday the Type-5, Type-6 and Type-9i.Īll of the custom bikes produced by ZERO Engineering are fully customised from the ground up starting from the S&S Cycles engine all the way to the accessories chosen by the customer. The highly acclaimed custom motorcycle maker ZERO Engineering has previewed some of its infamous Samurai Choppers here last night during the launch ceremony at the Bon Estate Sales Gallery, Bangsar.
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